{"id":581,"date":"2025-10-19T17:15:47","date_gmt":"2025-10-19T15:15:47","guid":{"rendered":"https:\/\/www.celine-lamy.com\/?post_type=rara-portfolio&p=581"},"modified":"2025-11-17T16:11:58","modified_gmt":"2025-11-17T15:11:58","slug":"estbb-ecole-dingenieur-en-biotechnologies","status":"publish","type":"rara-portfolio","link":"https:\/\/www.celine-lamy.com\/index.php\/portfolio\/estbb-ecole-dingenieur-en-biotechnologies\/","title":{"rendered":"La strat\u00e9gie digitale de l’ESTBB \u2014 \u00c9cole d’ing\u00e9nieur en Biotechnologies"},"content":{"rendered":"\n
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PROJET<\/mark><\/strong>
\u00c9laboration de la strat\u00e9gie de communication digital globale de sur 3 ans (site, social media, SEO, ads, emailings, influence)

Projet r\u00e9alis\u00e9 dans le cadre de la Certification Strat\u00e9gie Marketing Digitale.<\/p>\n<\/div>\n\n\n\n

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MES MISSIONS<\/mark><\/strong>
\u2022 \u0007Strat\u00e9gie Social Media\u2009: naturelle et payante FB, IG, LinkedIn et Tik Tok
\u2022 Cr\u00e9ation du calendrier \u00e9ditorial Social Media \u00e0 destination des lyc\u00e9ens, \u00e9tudiants et parents (naturelle et payante FB, IG, LinkedIn et TikTok)
\u2022 \u0007Audit SEO et UX du site
\u2022 \u0007Strat\u00e9gie de Content marketing en fonction des personas
\u2022 Strat\u00e9gie Emailings et automation
\u2022 \u0007\u0007Strat\u00e9gie Paid Media\u2009: SEA, affiliation, display, comparateurs<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Projet r\u00e9alis\u00e9 avec Naias Formation<\/p>\n","protected":false},"excerpt":{"rendered":"

PROJET\u00c9laboration de la strat\u00e9gie de communication digital globale de sur 3 ans (site, social media, SEO, ads, emailings, influence) Projet r\u00e9alis\u00e9 dans le cadre de la Certification Strat\u00e9gie Marketing Digitale. MES MISSIONS\u2022 \u0007Strat\u00e9gie Social Media\u2009: naturelle et payante FB, IG, LinkedIn et Tik Tok\u2022 Cr\u00e9ation du calendrier \u00e9ditorial Social Media \u00e0 destination des lyc\u00e9ens, \u00e9tudiants … <\/p>\n","protected":false},"author":1,"featured_media":604,"comment_status":"closed","ping_status":"closed","template":"","rara_portfolio_categories":[12,9,16],"_links":{"self":[{"href":"https:\/\/www.celine-lamy.com\/index.php\/wp-json\/wp\/v2\/rara-portfolio\/581"}],"collection":[{"href":"https:\/\/www.celine-lamy.com\/index.php\/wp-json\/wp\/v2\/rara-portfolio"}],"about":[{"href":"https:\/\/www.celine-lamy.com\/index.php\/wp-json\/wp\/v2\/types\/rara-portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.celine-lamy.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.celine-lamy.com\/index.php\/wp-json\/wp\/v2\/comments?post=581"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.celine-lamy.com\/index.php\/wp-json\/wp\/v2\/media\/604"}],"wp:attachment":[{"href":"https:\/\/www.celine-lamy.com\/index.php\/wp-json\/wp\/v2\/media?parent=581"}],"wp:term":[{"taxonomy":"rara_portfolio_categories","embeddable":true,"href":"https:\/\/www.celine-lamy.com\/index.php\/wp-json\/wp\/v2\/rara_portfolio_categories?post=581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}